WhatsApp Business API Pricing in India
Simple plans that scale with you
Choose monthly flexibility or save with longer commitments. Every plan includes the WhatsApp Business API platform for Indian businesses API and setup by our team.
Book a free demo before you choose. Prices shown are exclusive of GST.
Up to 40% off with yearly billing
Starter
- 3 agents
- Up to 25,000 contacts
- Up to 100 templates
- 100 campaigns per month
- WhatsApp API Access
- Recurring campaigns
- WhatsApp inbox
- Setup support, done by our team
- WhatsApp broadcast campaigns (single, multiple & group)
- Scheduled campaigns
- Bulk contact upload (CSV / Excel) with duplicate check
- Contact groups, filters & notes
- Create WhatsApp templates and track Meta approval
- Rich media messages (image, PDF, video, audio)
- Shared team inbox for all your agents
- Email campaigns from your own domain (SPF/DKIM verified)
- Email editor with image upload
Business
- 5 agents
- Up to 50,000 contacts
- Up to 250 templates
- 500 campaigns per month
- WhatsApp API Access
- Recurring campaigns
- WhatsApp inbox
- Click-to-WhatsApp link & QR
- Inbox quick replies
- Everything in Starter, plus
- Delivery tracking: delivered, bounced, complaints
- Email health monitoring with automatic protection
- One-click unsubscribe and automatic suppression list
- Website chat widget (floating WhatsApp button)
- Advanced analytics: campaign funnel & spend analytics
- API integration & webhook support
- Team roles & permissions
- Priority support
All prices exclude GST. *No platform limit on message volume; WhatsApp message charges are billed separately at the rates below.
Need more agents or a custom setup?
Talk to us about a plan built around your team size, integrations and volume.
WhatsApp message rates (India)
Charged per delivered template message, in INR, exclusive of GST.
| Category | Rate per message | Typical use |
|---|---|---|
| Marketing | ₹0.9516 | Promotions, offers, re-engagement broadcasts |
| Utility | ₹0.1268 | Order updates, shipping, appointment reminders |
| Authentication | ₹0.1268 | OTP, login codes, verification |
| Service | ₹0.1268 | Replies inside the 24-hour window — first 1,000 per number each month are free |
*From 1 October 2026, each business number gets 1,000 free service replies a month; further replies, and utility templates sent inside the 24-hour window, are charged at the utility rate. All rates are per delivered message and exclusive of GST. Rates may change when Meta updates its pricing; we will notify you in advance.
Estimate your WhatsApp credits in seconds
Choose a message type, then enter how many messages you plan to send, or how much credit you want to add.
Tap a volume above, or type your own. The two boxes update each other.
for about 10,000 Marketing messages
This is an estimate. Charges apply to delivered messages and may change when Meta updates its pricing.
How we compare
| Feature | MessageGrid | Typical WhatsApp Tool | Free WhatsApp Business App |
|---|---|---|---|
| Free live demo | Yes | Varies | — |
| WhatsApp Business API platform for Indian businesses | ✓ | ✓ | ✕ |
| Setup & Meta verification done for you | ✓ | Varies | ✕ |
| Transparent per-message rates | ✓ | Hidden markups | — |
| Shared team inbox, multiple agents | ✓ | ✓ | ✕ |
| Opt-in status & consent tracking | ✓ | Rarely | ✕ |
| No restriction on usage | ✓ | Often capped | ✕ |
| Starting price | ₹2,300/mo + GST | ₹2,500+/mo | Free |
Questions about plans & billing
No. All plan prices are shown exclusive of GST, which is added to your invoice.
Your MessageGrid plan covers the platform, setup and support. Meta charges separately for each template message it delivers, by category. We bill message charges at MessageGrid’s per-message rates, shown on this page.
No. Both plans have no restriction on usage — you only pay Meta’s per-message fees for what you send.
Yes. Upgrade anytime from your dashboard — your contacts, templates and history carry over with no disruption.
You pay upfront for the period. Compared with paying monthly, quarterly billing saves 10% on both plans, and yearly billing saves 40% on Starter and 25% on Business.
WhatsApp Business API pricing in your city
Local cost examples and a calculator for each city.