WhatsApp Marketing Software Features
Everything you need, in one platform
Twelve capabilities, four simple goals — engage, automate, support and connect. Official WhatsApp Business API access, plus the tools to use it well.
Twelve capabilities, four goals
Select a goal to jump to the detail.
Bulk CSV messaging
Personalised messages to thousands from one upload.
Broadcasts & campaigns
One-click announcements and automated campaigns.
Audience segmentation
The right message for every customer group.
AI chatbot
24/7 answers, order tracking and ordering in chat.
Automated reminders
Birthdays, renewals and appointments on schedule.
Template manager
Create, submit and track Meta approvals in-panel.
Shared team inbox
Every reply in one place for two-way conversations.
WhatsApp catalogue
A product storefront right inside the chat.
Opt-out & compliance
One-tap unsubscribe keeps your number healthy.
Integrations
Zoho, Freshworks, Tally, CleverTap and more.
REST API & SDKs
Build custom workflows into any app or system.
Analytics & logs
Delivery and read reports, plus full log exports.
Campaigns that turn offers into orders
Skip the spam folder. Put personalised offers straight into your customers' WhatsApp chats — the inbox they check first and click from most.
Bulk WhatsApp messaging via CSV
Upload a spreadsheet, map columns such as name or order number into your approved template, and message thousands of customers in one go — each one personalised, each one tracked.
Perfect for| name → {{1}} | order_no → {{2}} |
|---|---|
| Ananya | 4821 |
| Rahul | 4822 |
| Anita | 4823 |
Broadcasts & campaigns
Send one update to all your contacts at once, or run targeted campaigns with automated, personalised follow-ups.
Audience segmentation
Group customers — premium, first-time, repeat — and send each segment the message that fits them best.
Automated reminders
Birthday wishes, anniversaries, renewals, class schedules and appointments — sent on time, every time, without lifting a finger.
WhatsApp catalogue
A storefront inside the chat. Customers browse products with images, prices and details, and enquire without leaving WhatsApp.
- Unified composer — WhatsApp and email campaigns from the same screen
- Group-targeted sending — broadcast to a saved group in one click
- Automatic SMS fallback — undelivered WhatsApp messages retry over SMS
Answer every customer, day or night
Let automation handle the routine questions and orders, and bring your team in the moment a real conversation starts.
AI-powered WhatsApp chatbot
Your always-on assistant that responds in seconds and completes tasks end to end.
- Answer FAQs instantly, 24/7
- Track orders and deliveries
- Take orders inside the chat
- Send confirmations & OTPs
- Confirm appointments
- Hand over to a live agent
Template manager
Create templates, submit them for Meta approval and check their status right in the panel — no switching to other tools.
- Live WhatsApp preview — see exactly how a template renders before you submit
- Approval status — Approved, Pending or Rejected, visible at a glance
- Locked on approval — matches Meta's rules; duplicate to make changes safely
- Edit & resubmit — fix rejected templates in one click
Every reply in one place
When a customer replies, the chat lands in one shared inbox so any agent can pick it up and keep the two-way conversation going.
Shared team inbox
Your whole team handles chats from a single WhatsApp number, with every conversation assigned and tracked.
- Multi-agent access on one WhatsApp number
- Filter conversations by WhatsApp or email
- Chatbot hands over to a live agent when needed
Opt-out & compliance
Customers can unsubscribe in one tap. Respecting their choice keeps your number healthy and your audience loyal.
- Opt-in status — Opted In, Opted Out or Pending on every contact
- Consent records — the date and source consent was captured
- Bulk import — up to 5 lakh contacts per CSV
- Tags & groups — label Customer, Lead or Demo and manage members in bulk
Works with your tools. Reports on every message.
Plug WhatsApp into the software you already use, then see exactly how your messages perform.
Plug-and-play integrations
No extra development neededConnect the systems you already run
Send automated transactional messages straight from your business software — order updates, invoices, payslips, tickets and more.
Developer-friendly API
Build custom workflows with our REST API and SDKs, scaling from hundreds to millions of messages.
{ "to": "+9178930XXXXX",
"template": "order_confirmation" }
Analytics & export logs
Visual reports on messages sent, delivered, read and conversations started. Export detailed inbound and outbound logs whenever you need them.
- Live stat strip — sent, delivered, failed and credits remaining
- Sent vs delivered charts — spot delivery problems by day
- Channel split — WhatsApp vs email mix at a glance
- History & reports — filter by channel, status and date; export to Excel or PDF
Everything else a growing team expects
The standard tools of a modern WhatsApp Business API platform, ready in every account.
Richer messages
Interactive buttons & lists
Quick-reply and call-to-action buttons, list menus and product carousels that turn a message into one tap.
WhatsApp Flows
Collect leads, bookings and feedback with simple forms inside the chat — no website visit needed.
Payments in chat
Send payment links and UPI requests with order updates so customers pay without leaving WhatsApp.
Campaign growth
Scheduled & recurring campaigns
Schedule a send for later, or repeat it daily, weekly or monthly — ideal for reminders and newsletters.
Retargeting
Resend to contacts who didn't read or click the first time, with a fresh message.
Click-to-WhatsApp ads
Run Meta ads that open a WhatsApp chat. Replies from ad clicks are free for 72 hours.
Team & inbox
Team users, roles & permissions
Add your team, choose what each person can see and do, and keep admin actions to the right people.
Chat assignment
Assign conversations to an agent manually or share them out automatically, so nothing is missed.
Quick replies, labels & notes
Saved answers for common questions, labels to sort chats, and private notes your team can see.
Trust & control
Green tick application support
We help you prepare and apply for Meta's verified business badge. Approval is Meta's decision.
Quality & limit monitor
See your quality rating, daily messaging limit and usage in the panel before a big campaign.
Business hours & away messages
Set working hours and send an automatic reply when your team is offline.
The everyday essentials
Developer Hub
API documentation and integration tools for connecting MessageGrid into your own systems.
Credits & billing
Clear WhatsApp and email credit balances, with a one-click top-up whenever you need it.
Account settings
Manage your profile, business details and platform preferences from one settings screen.
Mobile-ready dashboard
A slide-out navigation drawer and bottom quick-access bar — manage campaigns from your phone.
"We had our WhatsApp chatbot live in two weeks. Support was fast, and onboarding took less than a day."
WhatsApp marketing automation in your city
Automated journeys and local examples for each city.