Best Email Marketing Software in India (2026)
Compare the best email marketing software in India for 2026. Features, INR pricing, deliverability and why pairing email with WhatsApp gets more replies.
Email is still the cheapest way to reach customers at scale — newsletters, offers, invoices and follow-ups. But global tools bill in dollars and get expensive as your list grows. This guide covers what Indian businesses should look for in email marketing software, compares popular options, and explains why the best results now come from email and WhatsApp working together.
Features that matter
| Feature | Why it matters |
|---|---|
| Drag-and-drop templates | Good-looking emails without a designer |
| List segments and tags | Send the right offer to the right people |
| Personalisation | Name, city, last purchase in each email |
| Scheduling and automation | Welcome series, reminders, follow-ups |
| Deliverability (SPF, DKIM, DMARC) | Emails reach the inbox, not spam |
| Open and click reports | See what works |
| INR billing and GST invoice | Easier accounting for Indian firms |
| WhatsApp in the same panel | Follow up non-openers on the app they check most |
Popular email marketing software used in India
| # | Tool | Known for |
|---|---|---|
| 1 | MessageGrid | Email + WhatsApp + SMS campaigns in one dashboard, INR pricing |
| 2 | Mailchimp | Widely used global email platform |
| 3 | Brevo (Sendinblue) | Email and SMS marketing |
| 4 | Zoho Campaigns | Email marketing inside the Zoho suite |
| 5 | Pabbly Email Marketing | Indian email marketing tool |
| 6 | Mailmodo | Interactive AMP emails |
| 7 | Netcore | Enterprise email delivery |
1. MessageGrid
Run email, WhatsApp and SMS campaigns from one dashboard and one contact list, billed in rupees with GST invoices. It's built for Indian SMBs that want one tool instead of three. See MessageGrid email marketing.
2. Mailchimp
One of the best-known email platforms worldwide, with templates, automations and audience tools. It suits businesses that want a mature, widely documented tool; plans are priced for a global market. Visit Mailchimp
3. Brevo (formerly Sendinblue)
An all-round marketing platform covering email, SMS and other channels, with automation and a built-in CRM. Popular with small businesses that want email and SMS from one account. Visit Brevo
4. Zoho Campaigns
Email marketing that works closely with Zoho CRM and the rest of the Zoho suite. A natural choice if your business already runs on Zoho. Visit Zoho Campaigns
5. Pabbly Email Marketing
An email marketing tool from Indian company Pabbly, offered alongside its other business apps. It appeals to cost-conscious senders with large lists. Visit Pabbly
6. Mailmodo
Known for interactive AMP emails, where readers can fill forms, take surveys or book slots without leaving the inbox. Good for teams that want higher engagement inside the email itself. Visit Mailmodo
7. Netcore
A customer engagement and email delivery platform used by large Indian and global brands for high-volume transactional and marketing email. Best suited to enterprises. Visit Netcore
Why email + WhatsApp beats email alone
Email is great for detail — catalogues, invoices, long updates. WhatsApp is where people actually reply. With MessageGrid you send the email campaign, then follow up on WhatsApp with the people who didn't open it, all from one contact list and one report. See MessageGrid email marketing and broadcast campaigns, or read how to run bulk WhatsApp campaigns without getting banned.
How to avoid the spam folder
- Send from your own domain with SPF, DKIM and DMARC set up.
- Only email people who opted in; remove bounces every campaign.
- Keep a clear unsubscribe link.
- Warm up new domains — start small, grow volume weekly.
- Avoid all-caps subject lines and too many images.
Frequently asked questions
What is the best email marketing software for small businesses in India?
One with INR pricing, easy templates and good deliverability. If you also use WhatsApp, a combined tool like MessageGrid saves running two platforms.
Is bulk email legal in India?
Yes for opted-in contacts with an unsubscribe option; buying email lists hurts deliverability.
Email or WhatsApp — which is better?
Use both: email for detail, WhatsApp for quick action and replies.
Run email and WhatsApp campaigns from one panel — book a free demo: 78930 80808 · hello@messagegrid.co.in.
Tool descriptions are based on each company's own public information as of November 2026. We don't quote other tools' prices because plans change often — check their websites for current pricing.